Next Door Media is a Ballard-based company that powers a network of ten trusted neighborhood news sites in North Seattle, listed on the right. One of the most-watched journalism startups in the country, we’ve won two national journalism awards in the last year alone, and we’re editorial partners with the Seattle Times.
Tremendous reach: Edited by experienced journalists who live in the neighborhoods they cover, our grassroots sites cover the majority of North Seattle, from the Space Needle to Northgate Mall. Combined, the network attracts an average of 1.25 million page views and 190,000 unduplicated unique users a month — the most popular neighborhood blog network in Seattle.
Unprecedented ad targeting: With ten North Seattle neighborhood sites to choose from, you can advertise exactly where your customers live. Businesses can buy any combination of sites in the network and customize ad messages for each. Recent clients include the University of Washington, BECU and the Seattle Aquarium — as well as over a hundred small businesses and counting.
Sponsorships for small businesses: Businesses can sponsor a neighborhood site for $75 to $150 a month each, depending on the size of the neighborhood and the popularity of the site. Sponsorships include a 180×180 pixel display ad and an optional deal that appears on NorthSeattleGuide.com.
The display ad (shown on the left at actual size) rotates randomly but evenly along the sides of the sponsored neighborhood site(s), appearing for 25% to 50% of all page views. (For more details on traffic for a given site, please contact us.) If the sponsor chooses to offer a deal, a line of text under the ad links the corresponding coupon on North Seattle Guide (see below).
When deals are posted, we share them via our popular social media accounts for the respective sponsored neighborhood site(s).
We offer deals to our users for free and allow businesses to set their expiration dates — no Groupon nightmares here. And since all our users live in North Seattle, you’ll get quality responses from people most likely to return.
For more details on deals, please visit our frequently asked questions page here.
Sponsorships for larger advertisers: Sponsors can choose to buy either the 180×180 display ad unit (above) or a more impactful 970×35 “masthead” ad unit (below), which has been popular with our larger advertisers:
The masthead unit appears at the top of all pages, directly under the site’s masthead photo and above the navigation, for a minimum of 33% of all page views. Pricing ranges from $200 to $800 a month, depending on each site’s traffic and neighborhood size (please contact us for specific pricing and traffic numbers.) Similar to the small business package above, sponsors can choose to post a deal on NorthSeattleGuide.com for no additional charge.
Contact us: For more information, please contact Kate Bergman at firstname.lastname@example.org, or call 206-234-2580. We’re a local company, so your ad dollars will stay right here in Seattle.
Next Door Media LLC
1752 NW Market St. #547
Seattle, WA 98107